All Episodes

When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

I am going to explore discovering your natural energy flow, with today’s Power Mom, Mystic Michaela of the Know Your Aura Podcast. And, for this one, I went WAY back–back to October 2019 and my old show, People of Florida. I decided to go back into the coffers, because this was the most direct audio I could think of that talks about your super powers, discovering them, and then developing them into something more and finding your true self. Plus, it is the perfect followup to Rebecca Cafiero’s point on the last episode about moving from your zone of excellence to your zone of genius. So, as you listen in to how Megan honed her own superpower, I want you to think about your own process of discovering and honing yours. Now, let me introduce you to today’s Power Mom, Megan Firester–a.k.a. Mystic Michaela! Listen in…

No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your audience is. You need to instantly relay the value of your audience as their customer base and your compatibility for solving that sponsor’s pain points. So, now that you know WHY you need one, listen in to my conversation on creating your media kit with my Professional Podcasting Peer Guest, John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast. We not only get into how to put one together, but…

Do you know the difference between your “zone of excellence” versus your “zone of genius”? As a Power Mom, it can make or break your passion, mental health, and likelihood for success, if you take a moment to examine which zone you are living in. Today’s Power Mom guest is Rebecca Cafiero from The Pitch Club, who found success, once she rooted herself in her zone of genius. She combined her past journalism experiences in the corporate world with her parenting superpowers of pivoting and being flexible to create her brand and build her business. And, that makes her a Power Mom!! So, what IS her zone of genius? You’ll find out! Plus, we discuss what she calls the “Pivot with Purpose,” I confess the slightly creepy thing I did at Mom 2.0, and we geek out on building your brand through the power of podcasting. And, she gives us one of the BEST quotes so far on the podcast! So, what is YOUR zone of genius, and are you living in it? Listen in…

Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Do YOU celebrate the little things in life? Whether a small milestone, little win, or any tiny step in the right direction, you need to celebrate it! As a Power Mom, prioritizing your own passions and acknowledging each of your own wins–no matter how big or small is a means of honoring yourself. And, that’s the best way to keep you motivated along your Power Mom path. On today’s episode, I am joined by Melissa Clayton from Tiny Tags, a REALLY exciting jewelry line that let’s moms celebrate themselves, their motherhood, or both. And, THAT makes her a Power Mom!! Listen in…

Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over the years. Then, I will also walk you through what you should be thinking about for your own trailer–whether starting a new show, transitioning to a new season, or introducing a fresh element. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

On the Power Moms path, you often have to be ready to learn what you need to learn, in order to do what you need to do to achieve your success. On today’s episode, I am joined by Michelle Hayward and Shannon Murphy–the founders of an innovative list and shopping app called Cartdrop. They teamed up to create a new app that provided a life solution not only for themselves, but also for OTHER super busy moms. But, to do that, they had to venture into new territory; and, that makes them Power Moms!! Let’s hear from Michelle and Shannon, as you think about what new expertise your Power Mom path may need you to develop. Listen in…

Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! It’s a rewind of one of my “best-of” episodes–Episode 9–a Podcasting 102 topic ready to revisit for you today. Happy Fourth of July! Listen in and let's do this...

You will arrive at many stressful forks along your road of life. And, that push/pull between two different choices and paths can punch you square in the face and be a bit scary every time. And, it is not easy. But, as a Power Mom, you can be brave when facing any major fork in the road of your life. Even more, that fork-in-the-road moment can be just what you need to push you down your Power Mom path. On today’s episode, I am joined by Michelle Brandriss from the innovative labeling business called Name Bubbles. And, she was SUPER brave, when facing her own major fork in the road a few years ago. And, that makes her a Power Mom!! Listen in…

Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

Do not lose yourself in your motherhood… SAVE your sense yourself! On today’s debut episode of Power Moms–the flagship show of the Power Moms Network–I am exploring how you can save your sense of self throughout your motherhood journey. I am joined by today’s Power Mom, Karlie Causey, Co-Founder of a line of high-impact sports bras called Jen and Keri. She really hit the nail on the head in terms of the spirit of this show and Network. As a new mom, she didn’t want to lose her sense of self-identity as an athlete. And, that meant solving a very common problem. And, when she couldn’t find the solution, she MADE it, and that makes her a Power Mom!! Listen in…

Producer Jaime plays for you a quick sizzle reel of clips from the first few episodes of the Power Moms Network’s flagship show, Power Moms! In these clips, you will meet five power moms and get a taste of how they have parlayed their parenthood superpowers into success: Power Mom #1: Karlie Causey from Jen and Keri, Power Mom #2: Michelle Brandriss from Name Bubbles, Power Mom #3: Michelle and Shannon from Cart Drop, Power Mom #4: Melissa Clayton from TinyTags, Power Mom #5: Rebecca Cafiero from The Pitch Club. Be sure you are subscribed, so you don’t miss their full episodes, which are about to begin rolling out for you real soon! Listen in…

A cornerstone of a LOT of podcasters’ success plan is monetization. But, how do you monetize your community? Well, it first starts with building that community. Today, I am joined by my Professional Podcasting Peer Guest, Anna DeShawn. She is a multi-award-winning podcaster, Ambie award-winning podcast producer and host, and Co-Founder The Qube–a podcast production company and curated platform to discover the best music & podcasts by BIPOC & QTPOC creatives. We’ll start our discussion with some insights into how Anna has built her community. Then, we discuss how she monetized that community through crowdfunding to support her podcast and other creative endeavors. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Hello and welcome to the Trailer Episode for the Power Moms Podcast AND the Power Moms Podcast Network. I'm your host, Producer Jaime, and I am BEYOND excited to connect all of us Power Moms together, so we call all parlay our parenthood superpowers into success. So, today, let’s explore the essence of a Power Mom. I’ll then share with you clips from my first four Power Mom guests, who are amazing examples of Power Moms for YOU to emulate. And, I’ll also share my own Power Mom story to let you know why I’m SO driven to build this Power Moms community. Listen in and let me introduce you to the show!