Podcasting Your Brand Our Episodes

Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Pick up what Producer Jaime has been putting down since 2014 and learn the tools to properly launch and then build your brand through the power of podcasting. Welcome to Podcasting Your Brand! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on.

(Formerly, Business in the Bedroom)
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Your Host, Producer Jaime, has been an award-winning professional podcast Host and Executive Producer since 2014. With tips ranging all the way from developing your show’s topic and the technical side of a podcast launch through higher-level aspirations of audience growth and monetization, Producer Jaime opens her books on how to achieve all your goals. She has built her business, Flint Stone Media, as a podcast production house and consultancy firm, successfully advising clients and her Florida Podcast Network hosts on branding through podcasts time and time again. And, on this show, she will also often dip into her past experiences in law school, as a web designer/developer, as an SEO expert, and as a data analyst to provide full-scope concepts to grow your business (with your podcast at the core). Plus, she’ll be bringing onto the show people who’ve been mentors, peers, community members, and clients to lend their voices, questions, and perspectives.

Producer Jaime has achieved many accomplishments in the space, often recognized as a pioneer and thought leader in the podcast industry. And, she’s excited to show you the secret sauce that she’s used to cook up success, giving you the ingredients to jumpstart YOUR podcasting. So, follow along with Producer Jaime (and her infectious laugh!) and learn everything you need to know about Podcasting Your Brand. She just LOVES talking about podcasting and giving back to an industry that has given her so much.

Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn the mic on!

(And, if you are looking for the Season 1’s episodes that give practical advice for newbie entrepreneurs [known collectively as Business in the Bedroom], you can still catch that first season of shows at BusinessInTheBedroom.com.)

Feb. 13, 2024

Podcasting Your Brand - Naming Your Podcast, Part 2 with Johnny Pyka (Podcasting 102)

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!

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Feb. 6, 2024

Podcasting Your Brand - Your Sponsorship Sales with Nicole Walker (Podcasting 102)

Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

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Aug. 15, 2023

Podcasting Your Brand - Your Sponsorship Packages (Podcasting 102)

Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

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Aug. 1, 2023

Podcasting Your Brand - Setting the Table for Sponsorship Sales (Podcasting 101)

When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

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July 25, 2023

Podcasting Your Brand - Creating Your Media Kit, with John Jay Wiley (Podcasting 102)

No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your audience is. You need to instantly relay the value of your audience as their customer base and your compatibility for solving that sponsor’s pain points. So, now that you know WHY you need one, listen in to my conversation on creating your media kit with my Professional Podcasting Peer Guest, John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast. We not only get into how to put one together, but…

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July 18, 2023

Podcasting Your Brand - Launch Strategies to Consider (Podcasting 102)

Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

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July 11, 2023

Podcasting Your Brand - The Best Trailer for YOUR Show (Podcasting 101)

Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over the years. Then, I will also walk you through what you should be thinking about for your own trailer–whether starting a new show, transitioning to a new season, or introducing a fresh element. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

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July 4, 2023

Podcasting Your Brand - BEST OF: Sales... Less Talking, More Listening (Podcasting 102 from Season 1)

Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! It’s a rewind of one of my “best-of” episodes–Episode 9–a Podcasting 102 topic ready to revisit for you today. Happy Fourth of July! Listen in and let's do this...

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June 27, 2023

Podcasting Your Brand - A Podcast is Content You Own (Podcasting 101)

Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

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June 20, 2023

Podcasting Your Brand - Crowdfunding for Your Podcast, with Anna DeShawn (Podcasting 102)

A cornerstone of a LOT of podcasters’ success plan is monetization. But, how do you monetize your community? Well, it first starts with building that community. Today, I am joined by my Professional Podcasting Peer Guest, Anna DeShawn. She is a multi-award-winning podcaster, Ambie award-winning podcast producer and host, and Co-Founder The Qube–a podcast production company and curated platform to discover the best music & podcasts by BIPOC & QTPOC creatives. We’ll start our discussion with some insights into how Anna has built her community. Then, we discuss how she monetized that community through crowdfunding to support her podcast and other creative endeavors. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

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